Up to date Stock & Pricesfrom 180+ distributors Plus own stock + alternate suppliers Add margins, rules and control over ordering Your Webstore 5.4m products available matched withproduct descriptions + images 1 2 3
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About Buy IT Direct

Elevate Your Business with IT Solutions from Laptops Direct

At Laptops Direct, we distinguish ourselves as a prominent online retailer, established in 1999. With over 500 employees stationed across 3 locations in the UK, our expertise lies in sourcing electrical goods.

In collaboration with our partner brands, Appliances Direct and Furniture 123, we extend our offerings to encompass a comprehensive selection of white goods and furniture aswell.

When it comes to technology, our inventory boasts an extensive array of tech products from over 100 esteemed brands, including Apple, Samsung, Lenovo, HP, Acer, Asus, and more, all at market-leading prices. We offer especially competitive pricing for trade on all IT Hardware, Mobile phones, TVS and a vast array of peripherals and components.

What truly distinguishes us, is our unwavering commitment to service excellence and advisory support. Our team of specialist account managers, stationed within our UK call centre are dedicated to providing technical consultations, offering pre-sales guidance, and ensuring bespoke account management.

Our objective is to facilitate optimal procurement, at the best prices accessing all the leading deals from the major tech brands.

Our track record speaks volumes, with over 1 million satisfied customers attesting to our reliability. Operating from our distribution centre, we dispatch over a thousand items daily, while our proficient advisors handle in excess of 1500 calls each day.

When speed and cost-efficiency are key, rest assured, we are well equipped to meet your needs.

Why Choose Buy it Direct for Your SMB?

  • Volume Deals and Wholesale - Save money with our volume discounts and wholesale options, we`ll get you the best pricing out there
  • Dedicated Account Managers - Benefit from expert advice, personalised recommendations, and prompt assistance every step of the way.
  • Next Day Delivery Available on 99% of tour inventory
  • UK Based Inventory – Get the stock you want, fast

Contact us today to explore how our team can align with your objectives, delivering the right technology tools and support for success.

We welcome your enquiries on volume deals, reach out today!

About Stock in the Channel

Founded in 2009 to help resellers source hardware from authorised distributors, Stock in the Channel quickly grew to become an indispensable tool for the UK channel. Stock in the Channel has since expanded its services to be active in 22 countries, with over 25,000 registered customers across Europe, North America, and Australia. Thousands of resellers, VARs and MSPs use the stock search daily. The founders history of working with e-commerce a webstore offer soon launched, matching stock with product descriptions and adding margins to the resellers buy price. This was offered as both a datafeed and a turnkey Magento option. The company continues to grow and is financially strong

Stock in the Channel is trusted by over 25,000 IT Resellers

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